Best of Pharma Advertising 🏆

Last night, for the 25th time, the coveted “Golden Scalpels” were awarded at the PMCA Gala for the best pharmaceutical marketing campaigns.

The event is a highlight of our calendar every year and the anticipation was even greater this year, because we also made it to the shortlist. 🥳

Our colleagues from DREHM Strategies were nominated for their impressive HCP explanatory video by OLEOvital EISEN for Fresenius Kabi Austria in the category Digital Media – Over-the-counter products.

Together we trembled when the golden envelope was opened and it said: the winner is …

Unfortunately not us, but not a hint of sadness – just seeing our name on the big screen was a huge honour and makes us incredibly proud! 🙌

As always, we spent the rest of the evening in a good celebratory mood with all the winners, nominees and industry colleagues. 💃

We congratulate all award winners and the PMCA for the successful event and look forward to next year!