You are involved with pharmaceutical advertising? Then you must work in marketing? 🤔
A question that one or two Information Officers have probably already been asked.
Including our IO Natascha Gansinger. High time for clarification! 💡
In companies that sell medicinal products, the Information Officer keeps an eye on all scientific and advertising information that is released to the outside world.
✅ This information is checked and approved by the IO with regard to topicality and quality. This includes advertising materials and some non-promotional materials, e.g. training documents.
Information Officers are therefore effectively the interface between Medical Affairs, Regulatory Affairs and Marketing. 🤝
Natascha first got a taste of the subject in 2020 after Mario Koller was looking for IO support for a customer. She knew that it had something to do with pharmaceutical advertising 💊 – she now knows a lot more and is our main contact for IO topics.
👉 For customers, we offer the position of the Information Officer as a full package, as a deputy or as a simple advisory function.
On 9 December, we will also be hosting the next meeting of MEGRA’s Information Officer working group at our office on the topic of ‘Judgements that every IO needs to know’ – we are looking forward to it! 🤩