Patient Journey & Patient Finding

Identifying, addressing, and supporting patients is now a key success factor for pharmaceutical companies —especially in the field of rare diseases.

We support you throughout the entire patient journey: from the first symptom to diagnosis and treatment. We help you find and reach the right patients and provide them with optimal support. Scientifically validated & practically implemented.

In collaboration with Insight Health, we combine scientific analysis, market research, network expertise, and operational implementation into a modular service package that is individually tailored to your needs.

Our DREHM experts and cooperation partners — such as Dr. med. Alexander Barousch — develop customized solutions for your needs.

Our modules at a glance

Together, we develop a detailed picture of the patient journey in a specific indication area — for a clear overview of gaps in care and relevant awareness and optimization potential.

Our analyses include:

  • Identification of relevant experts and treatment centers through publication and database research, congress analyses, and network evaluations (KOL mapping)
  • Qualitative market research with selected medical specialists to survey diagnostic processes, decision-making paths, and pain points.
  • Creation of a patient journey diagram that visualizes all stages from the first symptom to diagnosis.
  • Analysis of diagnostic hurdles and dead ends in the care pathway.
  • Recommendations on specialist groups, diagnostic tools, and processes that can shorten the time to the correct diagnosis.

Based on the patient journey, we support you in targeted patient finding — as a valid, data-driven basis for patient referral programs and therapy introductions.

Our approach:

  • Definition of the target group (e.g., specialized neurologists, pediatricians, or general practitioners).
  • Development of short, focused screening questionnaires to identify potential patients in everyday practice.
  • Outreach via call centers and databases in collaboration with specialized partners.
  • Categorization of leads into “low,” “medium,” and “high potential” for prioritized follow-up by your sales team.

We systematically check center readiness and assess whether treatment centers have the necessary structures, processes, and technologies in place — so that your therapy gets to where it can make the biggest difference.

Our approach:

  • On-site visits to hospitals and specialist outpatient clinics.
  • Assessment of infrastructure, diagnostic and storage conditions, IT systems, and interdisciplinary processes.
  • Evaluation of staff training and implementation readiness.
  • Preparation of a readiness report with recommendations for action and prioritization.

We support you in designing and implementing awareness campaigns — to raise awareness of rare diseases among doctors, nursing staff, and patients and improve diagnosis rates in the long term.

Our services include:

  • Target group analysis and message definition
  • Campaign design and content creation (digital, print, events)
  • Coordination with patient organizations and professional associations
  • Monitoring and performance review

Your benefits

Maximum
flexibility

You choose the components you need — from individual modules to a complete solution.

Individual
scalability

We adapt flexibly to your goals, resources, and
project phases.

Seamless
integration

All services mesh perfectly and fit smoothly into
existing structures.

We support you with experience, scientific depth, and a clear focus:

Reaching more patients. Enabling better care. Making new therapies successful.

Schedule a free initial consultation